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Taste of Asia, the yearly conference hosted and organized by NAAFIA (North America Asia Food Industry Association & Asia Creative), is dedicated to the exchange of food, restaurant knowledge, and cultural appreciation within the Asian restaurant industry in Northern America. This event also encompasses research aimed at identifying present and future trends in the restaurant industry.
Featuring prominent industry leaders, renowned media outlets, and influential brands, the conference aims to decipher the latest trends shaping the restaurant industry. It strives to drive the growth of Asian cuisine in international markets, foster diverse collaboration opportunities among global brands, and empower Asian restaurants and brands to flourish in the North American food industry.
North America Asia Food Association (NAAFA) is a non-profit, membership-based international organization established by Asia Creative & Chihuo, renowned for their influential media presence within Asian Communities in North America. NAAFA unites members, restaurant operators, experts, food services, industry chains, and international brands, fostering valuable insights into business trends, potentials, and models.
Asia Creative is a highly influential media agency in North America, making a significant impact on the Asian community. With an impressive following of over 1.6 million subscribers across multiple social media platforms, Asia Creative has successfully partnered with numerous businesses, both local and international, to help them unleash their full potential and achieve remarkable market growth.
Established in 2018, Taste of Asia is an annual conference attracting industry leaders and renowned brands. Our primary goal is to promote Asian cuisine, foster collaborations, and enhance local networks. Through peer-to-peer learning and effective communication, we aim to inspire innovation in culinary tastes and the food industry. By exchanging ideas and experiences, we drive positive change and growth in the sector. Join us at Taste of Asia to celebrate the rich diversity of Asian food, forge fruitful partnerships, and pave the way for a more dynamic and interconnected food industry.
• 20,000+ attendees from 20+ countries & regions
• 130+ panels & speeches, 300+ keynote sessions
• 800+ supporting brands (tech, supply chain, ingredients, etc.), 650+ restaurant brands
• 300+ exhibition booths showcasing the latest industry trends and innovations
• Over $230M in deals made, fostering numerous collaboration opportunities
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